Location: Jhamsikhel, Lalitpur, Nepal (Rain Nepal Office)

Department: Digital Marketing

Reports to: Head of Digital Marketing / Account Director (US)

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About Rain Local

Rain Local is a fast-growing U.S.-based digital marketing agency specializing in localized advertising for banks, credit unions, and SMBs across the U.S. Our campaigns run across Meta, Google, LinkedIn, TikTok, Snapchat, and programmatic platforms like StackAdapt and Basis. Rain Nepal serves as the agency’s performance and creative powerhouse — driving campaign strategy, execution, and innovation.

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Role Overview

The Digital Marketing Manager will lead the planning, execution, and optimization of paid digital marketing campaigns across multiple platforms. You’ll be responsible for managing a portfolio of U.S.-based clients, mentoring a team of digital marketing executives, and ensuring that Rain’s campaigns deliver measurable ROI and strategic growth.

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Key Responsibilities

• Manage full-funnel digital marketing campaigns across Meta, Google Ads, YouTube, LinkedIn, and programmatic platforms.
• Lead account strategy discussions, including budget allocation, audience segmentation, ad performance review, and optimization.
• Collaborate with the U.S. team on campaign planning, client communication, and performance reporting.
• Analyze data using Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio, and internal dashboards to guide strategy.
• Supervise campaign build-out, QA, launch, and optimization cycles to meet KPI goals (CTR, CPL, ROAS).
• Coordinate with creative, copy, and data teams to produce impactful ad creatives and landing pages.
• Develop team SOPs for campaign management, QA processes, and reporting standardization.
• Mentor junior digital marketers on platform best practices and data-driven decision-making.
• Conduct regular client audits, propose optimization strategies, and prepare executive reports.
• Stay updated on platform changes (Meta, Google, TikTok, etc.) and propose innovations for Rain’s automation and AI integration.

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Requirements

• 5+ years of experience in performance marketing, agency or client-side.
• Proven expertise in Meta Ads and Google Ads (Search, Display, YouTube).
• Strong understanding of GA4, Google Tag Manager, and conversion tracking setup.
• Experience managing monthly budgets above USD 10,000–50,000.
• Working knowledge of programmatic advertising (StackAdapt, Basis, or DV360) is preferred.
• Proficiency in Excel/Google Sheets, Looker Studio, and marketing analytics tools.
• Excellent communication skills and comfort working with international clients.
• Leadership experience managing small-to-medium teams.
• Certification in Meta or Google Ads is a strong plus.

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What We Offer

• Competitive salary (based on experience and skill.
• Collaborative, hybrid team culture between Nepal and the U.S.
• Training and certification sponsorships (Meta, Google, Programmatic).
• Performance-based bonuses and growth opportunities.

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