Whether you’re trying to grow deposits, increase loan volume, recruit talent, or expand market share, RAIN helps financial institutions turn marketing budgets into measurable growth.
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RAIN is a digital marketing agency with 15 years of experience specializing in advertising and growth strategies for banks and financial institutions.
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Boost loan applications, account sign-ups, and member acquisition with compliant ad campaigns built by marketers who know banking inside and out.
Target households actively shopping for banking products and drive measurable deposit growth.
Reach qualified borrowers with campaigns built around your lending goals.
Turn awareness into checking, savings, and business account growth.
Capture demand in new branch markets and defend against larger competitors.
Support hiring initiatives with targeted recruitment campaigns.
Increase product adoption and deepen member relationships through cross-sell campaigns.
We've built campaigns across search, social, display, video, and CTV for 50+ banks and credit unions, driving results like $34M in deposits in 45 days for La Capitol FCU.
RAIN partners with financial institutions across the United States, including community banks, credit unions, regional banks, and financial services companies. If your goal is to grow deposits, increase loan applications, or attract new members through digital marketing, we’d love to hear from you.
We combine strategy, creative, targeting, and optimization to help financial institutions drive measurable growth across every channel. With deep experience serving banks and credit unions, we create data-driven campaigns that attract the right audience, maximize performance, and support your business goals.
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We audit your presence, build your strategy, run your campaigns, and report on what's working. All in-house, all compliant, all focused on growing your financial institution.
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Targeted display, social, search, and video campaigns built for bank and credit union growth goals, with compliance review built into every creative.
Our full-service creative team is what sets us apart. After analyzing countless campaigns' performance data, we know what works. Rely on us to create top-performing ads for every strategy and placement, supporting your campaign objectives from all angles.
Landing page and application journey improvements designed around the conversion paths financial institutions rely on - loan applications, account openings, and member sign-ups.
Before we launch anything, we'll ensure your GTM and GA4 are set up correctly. Then, we'll perform extensive performance analysis daily to ensure your campaign goals are met. Finally, browse through the data yourself with our interactive reporting dashboard.
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Rain has become a go-to partner for census-tract audience targeting to help us deliver on our mission as a community bank. They were instrumental in launching our Special Purpose Credit Program, and we continue to see web conversion from the ad sets and ongoing optimizations.
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With rain, we found a great mobile partner to help us reach today’s connect consumer.
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Check out rain. It’s one of our trusted partners.
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Rain has expanded our digital marketing presence and website traffic phenomenally. Our account relationship manager along with the Rain team are consultative and responsive. We couldn’t ask for a better partnership to digitally promote our products and services!
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Rain has been the most powerful marketing tool that First National has used to date.
RAIN is a digital marketing agency, founded in 2011, that designs and manages compliant advertising campaigns across social, search, display, video, and connected TV for 50+ banks and credit unions nationwide.
RAIN specializes in midsize banks and credit unions, building compliant campaigns tailored to each institution's market, goals, and growth targets.
RAIN is located in Los Angeles, California serving clients across the United States.
Yes. RAIN has deep experience running compliant ad campaigns for banks and credit unions, including census-tract audience targeting, Special Purpose Credit Program campaigns, and CRA-aligned marketing strategies.
RAIN was founded in 2011 and has been providing digital marketing services to financial institutions for 15 years.
RAIN runs omnichannel campaigns across Meta, Google, LinkedIn, TikTok, and Snapchat, plus programmatic display, video, and connected TV — including platforms like StackAdapt and Basis — with GPS and census-tract targeting to reach the right local audience.
Banks and credit unions operate under strict advertising regulations. RAIN builds campaigns that stay fully compliant while still driving measurable outcomes like account openings, funded loans, and member growth, something general agencies often aren't equipped to handle.
RAIN has delivered 1.47 million impressions and a 6x increase in web traffic for La Capitol Federal Credit Union, and helped a mid-size regional bank hire 79+ new employees through a targeted digital hiring campaign.
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