DIGITAL AGENCY FOR FINANCIAL INSTITUTIONS

50+ Banks and Credit Unions

Nationwide Trust Us to Grow Their

50+ Banks and Credit Unions Nationwide Trust Us to Grow Their

Deposits
Applications
Conversions
Members
Brand
Account Openings
Revenue
Market Share
Digital Presence
Loan Volume

Whether you’re trying to grow deposits, increase loan volume, recruit talent, or expand market share, RAIN helps financial institutions turn marketing budgets into measurable growth.

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Digital Marketing Agency Helping Financial Institutions Nationwide Get More Customers

RAIN is a digital marketing agency with 15 years of experience specializing in advertising and growth strategies for banks and financial institutions.

Get Started

Helping Banks & Credit Unions Grow with Compliant Digital Marketing

Boost loan applications, account sign-ups, and member acquisition with compliant ad campaigns built by marketers who know banking inside and out.

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Grow Deposits

Target households actively shopping for banking products and drive measurable deposit growth.

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Generate Loan Applications

Reach qualified borrowers with campaigns built around your lending goals.

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Increase Account Openings

Turn awareness into checking, savings, and business account growth.

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Expand Market Share

Capture demand in new branch markets and defend against larger competitors.

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Recruit Quality Talent

Support hiring initiatives with targeted recruitment campaigns.

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Strengthen Existing Relationships

Increase product adoption and deepen member relationships through cross-sell campaigns.

Get Started

Digital Marketing Built for Growth

We've built campaigns across search, social, display, video, and CTV for 50+ banks and credit unions, driving results like $34M in deposits in 45 days for La Capitol FCU.

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Creative & Ad Design
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Retargeting
UX Design icon
UX/UI Design
Conversion icon
GA4 & Conversion Tracking
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Answer Engine Optimization
Performance dashboard icon
Live Performance Dashboard
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Landing Page Optimization
Integration icon
Integrated Campaigns
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Search & Social Advertising
CTV-Icon
CTV & Video Advertising
Strategy icon
Digital Strategy & Analytics
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Geo-Targeted Display
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Search Engine Optimization
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CRA-Compliant Campaigns
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Creative & Ad Design
Retargeting icon
Retargeting
AEO icon
UX/UI Design
G4 icon
GA4 & Conversion Tracking
AI icon
Answer Engine Optimization
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Live Performance Dashboard
Rocket icon
Landing Page Optimization
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Integrated Campaigns
Search Icon
Search & Social Advertising
CTV Icon
CTV & Video Advertising
Strategy icon
Digital Strategy & Analytics
Location marker
Geo-Targeted Display
SEO Icon
Search Engine Optimization
CRA Icon
CRA-Compliant Campaigns

Built for Every Type of Financial Institution

RAIN partners with financial institutions across the United States, including community banks, credit unions, regional banks, and financial services companies. If your goal is to grow deposits, increase loan applications, or attract new members through digital marketing, we’d love to hear from you.

Icon of a community bank
Community Banks
Hyperlocal strategies that build brand awareness and grow deposits in your community footprint.
Multiple user icons to represent members
Credit Unions
Member-first messaging and digital campaigns that highlight your unique value over traditional banks.
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Mortgage Lenders
Generate high-quality purchase and refinance leads with compliant paid and organic strategies.
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Regional Banks
Digital programs that scale brand equity and commercial growth across your regions.
Get Started

Digital Marketing Built for Growth

We combine strategy, creative, targeting, and optimization to help financial institutions drive measurable growth across every channel. With deep experience serving banks and credit unions, we create data-driven campaigns that attract the right audience, maximize performance, and support your business goals.

Paint Canvas icon
Creative & Ad Design
Paint Canvas icon
Retargeting
Conversion icon
GA4 & Conversion Tracking
Conversion icon
Answer Engine Optimization
Conversion icon
Live Performance Dashboard
Rocket icon
Landing Page Optimization
Integration icon
Integrated Campaigns
Search Icon
Search & Social Advertising
Location marker
CTV & Video Advertising
Location marker
Digital Strategy & Analytics
Location marker
Geo-Targeted Display
Location marker
Search Engine Optimization
Location marker
CRA-Compliant Campaigns
UX Design icon
UX/UI Design
Paint Canvas icon
Creative & Ad Design
Paint Canvas icon
Retargeting
Conversion icon
UX/UI Design
Conversion icon
GA4 & Conversion Tracking
Conversion icon
Answer Engine Optimization
Conversion icon
Live Performance Dashboard
Rocket icon
Landing Page Optimization
Integration icon
Integrated Campaigns
Search Icon
Search & Social Advertising
Location marker
CTV & Video Advertising
Location marker
Digital Strategy & Analytics
Location marker
Geo-Targeted Display
Location marker
Search Engine Optimization
Location marker
CRA-Compliant Campaigns

Built for Every Type of Financial Institution

RAIN partners with financial institutions across the United States, including community banks, credit unions, regional banks, and financial services companies. If your goal is to grow deposits, increase loan applications, or attract new members through digital marketing, we’d love to hear from you.

Icon of a community bank
Community Banks
Hyperlocal strategies that build brand awareness and grow deposits in your community footprint.
Multiple user icons to represent members
Credit Unions
Member-first messaging and digital campaigns that highlight your unique value over traditional banks.
Image icon of a house
Mortgage Lenders
Generate high-quality purchase and refinance leads with compliant paid and organic strategies.
Icon image of regional bank
Regional Banks
Digital programs that scale brand equity and commercial growth across your regions.
Get Started

Compliant Campaigns. Measurable Growth.

From CRA-focused campaigns to compliance review workflows, our team understands the regulations, approval processes, and advertising requirements unique to banks and credit unions.
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CRA-Focused Campaigns
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Regulatory Compliance Workflows
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Secure Data Handling

Supporting Financial Executives Nationwide

"RAIN has expanded our digital marketing presence and website traffic phenomenally. Our account relationship manager along with the Rain team are consultative and responsive. We couldn’t ask for a better partnership to digitally promote our products and services!"
Lynn Giroux, dressed professionally, and smiling warmly into the camera.
Lynn Giroux

EVP & COO, Essex Savings Bank

"RAIN has become a go-to partner for census-tract audience targeting to help us deliver on our mission as a community bank. They were instrumental in launching our Special Purpose Credit Program, and we continue to see web conversion from the ad sets and ongoing optimizations."
Larissa Murphy, woman smiling against a green background.
Larissa Murphy

VP Advertising & Content Manager, First Commonwealth Bank

"RAIN has been the most powerful marketing tool that First National has used to date."
Amy Woodward. Dressed professionally giving a warm smile.
Amy Woodward

VP & Marketing Director First National Bank

"Check out RAIN. It’s one of our trusted partners."
Josh Mabus, designer smiling candidly into the camera.
Josh Mabus

Owner, MABUS Agency

"With RAIN, we found a great mobile partner to help us reach today’s connect consumer."
John Oxford, man smiling professionally, wearing a suit.
John Oxford

Director of Marketing & SVP Renasant Bank

"Rain has expanded our digital marketing presence and website traffic phenomenally. Our account relationship manager along with the Rain team are consultative and responsive. We couldn’t ask for a better partnership to digitally promote our products and services!"
Lynn Giroux, dressed professionally, and smiling warmly into the camera.
Lynn Giroux

EVP & COO, Essex Savings Bank

"RAIN has expanded our digital marketing presence and website traffic phenomenally. Our account relationship manager along with the Rain team are consultative and responsive. We couldn’t ask for a better partnership to digitally promote our products and services!"
Lynn Giroux, dressed professionally, and smiling warmly into the camera.
Lynn Giroux

EVP & COO, Essex Savings Bank

"RAIN has become a go-to partner for census-tract audience targeting to help us deliver on our mission as a community bank. They were instrumental in launching our Special Purpose Credit Program, and we continue to see web conversion from the ad sets and ongoing optimizations."
Larissa Murphy, woman smiling against a green background.
Larissa Murphy

VP Advertising & Content Manager, First Commonwealth Bank

"RAIN has been the most powerful marketing tool that First National has used to date."
Amy Woodward. Dressed professionally giving a warm smile.
Amy Woodward

VP & Marketing Director First National Bank

"Check out RAIN. It’s one of our trusted partners."
Josh Mabus, designer smiling candidly into the camera.
Josh Mabus

Owner, MABUS Agency

"With RAIN, we found a great mobile partner to help us reach today’s connect consumer."
John Oxford, man smiling professionally, wearing a suit.
John Oxford

Director of Marketing & SVP Renasant Bank

"Rain has become a go-to partner for census-tract audience targeting to help us deliver on our mission as a community bank. They were instrumental in launching our Special Purpose Credit Program, and we continue to see web conversion from the ad sets and ongoing optimizations.
Larissa Murphy

VP Advertising & Content Manager, First Commonwealth Bank

"Rain has expanded our digital marketing presence and website traffic phenomenally. Our account relationship manager along with the Rain team are consultative and responsive. We couldn’t ask for a better partnership to digitally promote our products and services!"
Lynn Giroux

EVP & COO, Essex Savings Bank

"Check out rain. It’s one of our trusted partners."
Josh Mabus

Owner, MABUS Agency

"With rain, we found a great mobile partner to help us reach today’s connect consumer."
John Oxford

Director of Marketing & SVP Renasant Bank

"Rain has been the most powerful marketing tool that First National has used to date."
Amy Woodward

VP & Marketing Director First National Bank

Get Started

Why Financial Institutions Bank on RAIN

Bump Rate Share Certificate Campaign

How We Helped Generate $34 Million in Deposits in Just 45 Days

Read Time: 4 Minutes

Read More

Regional Bank Hiring Campaign

Learn about how we helped a bank achieve a 31% jump in new employees

Read Time: 2 Minutes

Read More
1.47M
impressions, one campaign
79+
hires driven via ads
6X
web traffic lift
Get Started
How RAIN Works

We audit your presence, build your strategy, run your campaigns, and report on what's working. All in-house, all compliant, all focused on growing your financial institution.

1
Discover
We learn your goals, audience, and opportunities
2
Strategize
We build a custom plans with the right channels and creative
3
Launch
We execute with precision, test early, and iterate relentlessly fast.
4
Optimize
We analyze performance and continuously improve results.

Who We Work With

A couple meeting with a banker. Dressed professionally.
Financial Institutions

Banks

Credit Unions

Boost applications and sign-ups with effective and compliant ad campaigns, perfected by experts who know the industry.

Learn More
Man in apron standing in the entrance to a small store.
Consumer Services

Restaurants

Auto

Home Improvement

Attract local customers with geo-targeted digital ads that showcase your unique offerings and keep you top-of-mind.

Learn More
Four individuals dressed buisness formal having a conversation in an office.
Professional Services

Legal

Dentistry

Mortgage

Insurance

Schedule more appointments and client inquiries through tailored online advertising that highlights your expertise and services.

Learn More

What RAIN Does

2 gentemen in an office space examining information on a laptop

Digital Advertising

Display
Social Media
Search
Video
CTV

Find new customers and convert those you're already familiar to. We'll tailor our time-perfected strategies to your business and goals.

Targeted display, social, search, and video campaigns built for bank and credit union growth goals, with compliance review built into every creative.

Image of a model holding a tablet pen using it on their tablet

Creative Media Strategy

Static Ads
Video Ads
Animated Ads
Audio Ads

Our full-service creative team is what sets us apart. After analyzing countless campaigns' performance data, we know what works. Rely on us to create top-performing ads for every strategy and placement, supporting your campaign objectives from all angles.

An image of a male hands on a laptop keyboard surface

Web Optimization

Landing Page Recommendations
UX/UI Design
Application Journeys

Landing page and application journey improvements designed around the conversion paths financial institutions rely on - loan applications, account openings, and member sign-ups.

Our job isn't over when the traffic starts flowing in. We'll look at your landing pages, your application journey(s), and your traffic patterns, and we'll help you boost engagement and conversion rates for all your traffic—not just from our ads.

Image of a woman looking at data on their laptop

Reports and Dashboard

GTM/GA4 Conversion Tracking
Periodic Reporting
Interactive Dashboard

Before we launch anything, we'll ensure your GTM and GA4 are set up correctly. Then, we'll perform extensive performance analysis daily to ensure your campaign goals are met. Finally, browse through the data yourself with our interactive reporting dashboard.

What's New

Check out our blog, your go-to source for bank and credit union marketing teams.

All Blogs and Articles

Why Financial Institutions Choose RAIN

Since 2011, RAIN has helped financial institutions across the U.S. achieve results like 1.47 million impressions for La Capitol FCU and 79+ new hires for a mid-size regional bank.

Case Study: Bump Rate Share Certificate Campaign

How we got 1.47 million impressions and increased web traffic by 6x for La Capitol Federal Credit Union.

Read Time: 4 Minutes

Learn More

Case Study: Mid-size Regional Bank Hiring Campaign

Learn about how RAIN helped a client hire 79+ new employees.

Read Time: 2 Minutes

Read More
1.47M
impressions, one campaign
79+
hires driven via ads
6X
web traffic lift

Why People Love Us

Larissa Murphy, woman smiling against a green background.
Larissa Murphy
VP Advertising & Content Manager
First Commonwealth Bank

"

Rain has become a go-to partner for census-tract audience targeting to help us deliver on our mission as a community bank. They were instrumental in launching our Special Purpose Credit Program, and we continue to see web conversion from the ad sets and ongoing optimizations.

John Oxford, man smiling professionally, wearing a suit.
John Oxford
Director of Marketing & SVP
Renasant Bank

"

With rain, we found a great mobile partner to help us reach today’s connect consumer.

Josh Mabus, designer smiling candidly into the camera.
Josh Mabus
Owner
MABUS AGENCY

"

Check out rain. It’s one of our trusted partners.

Lynn Giroux, dressed professionally, and smiling warmly into the camera.
Lynn Giroux
EVP & COO
Essex Savings Bank

"

Rain has expanded our digital marketing presence and website traffic phenomenally. Our account relationship manager along with the Rain team are consultative and responsive. We couldn’t ask for a better partnership to digitally promote our products and services!

Amy Woodward. Dressed professionally giving a warm smile.
Amy Woodward
VP & Marketing Director
First National Bank

"

Rain has been the most powerful marketing tool that First National has used to date.

John Oxford, man smiling professionally, wearing a suit.
John Oxford
Director of Marketing & SVP
Renasant Bank

"

With rain, we found a great mobile partner to help us reach today’s connect consumer.

Larissa Murphy, woman smiling against a green background.
Larissa Murphy
VP Advertising & Content Manager
First Commonwealth Bank

"

Rain has become a go-to partner for census-tract audience targeting to help us deliver on our mission as a community bank. They were instrumental in launching our Special Purpose Credit Program, and we continue to see web conversion from the ad sets and ongoing optimizations.

Josh Mabus, designer smiling candidly into the camera.
Josh Mabus
Owner
MABUS AGENCY

"

Check out rain. It’s one of our trusted partners.

Lynn Giroux, dressed professionally, and smiling warmly into the camera.
Lynn Giroux
EVP & COO
Essex Savings Bank

"

Rain has expanded our digital marketing presence and website traffic phenomenally. Our account relationship manager along with the Rain team are consultative and responsive. We couldn’t ask for a better partnership to digitally promote our products and services!

Amy Woodward. Dressed professionally giving a warm smile.
Amy Woodward
VP & Marketing Director
First National Bank

"

Rain has been the most powerful marketing tool that First National has used to date.

John Oxford, man smiling professionally, wearing a suit.
John Oxford
Director of Marketing & SVP
Renasant Bank

"

With rain, we found a great mobile partner to help us reach today’s connect consumer.

Larissa Murphy, woman smiling against a green background.
Larissa Murphy
VP Advertising & Content Manager
First Commonwealth Bank

"

Rain has become a go-to partner for census-tract audience targeting to help us deliver on our mission as a community bank. They were instrumental in launching our Special Purpose Credit Program, and we continue to see web conversion from the ad sets and ongoing optimizations.

Josh Mabus, designer smiling candidly into the camera.
Josh Mabus
Owner
MABUS AGENCY

"

Check out rain. It’s one of our trusted partners.

Lynn Giroux, dressed professionally, and smiling warmly into the camera.
Lynn Giroux
EVP & COO
Essex Savings Bank

"

Rain has expanded our digital marketing presence and website traffic phenomenally. Our account relationship manager along with the Rain team are consultative and responsive. We couldn’t ask for a better partnership to digitally promote our products and services!

Amy Woodward. Dressed professionally giving a warm smile.
Amy Woodward
VP & Marketing Director
First National Bank

"

Rain has been the most powerful marketing tool that First National has used to date.

John Oxford, man smiling professionally, wearing a suit.
John Oxford
Director of Marketing & SVP
Renasant Bank

"

With rain, we found a great mobile partner to help us reach today’s connect consumer.

Larissa Murphy, woman smiling against a green background.
Larissa Murphy
VP Advertising & Content Manager
First Commonwealth Bank

"

Rain has become a go-to partner for census-tract audience targeting to help us deliver on our mission as a community bank. They were instrumental in launching our Special Purpose Credit Program, and we continue to see web conversion from the ad sets and ongoing optimizations.

Josh Mabus, designer smiling candidly into the camera.
Josh Mabus
Owner
MABUS AGENCY

"

Check out rain. It’s one of our trusted partners.

Lynn Giroux, dressed professionally, and smiling warmly into the camera.
Lynn Giroux
EVP & COO
Essex Savings Bank

"

Rain has expanded our digital marketing presence and website traffic phenomenally. Our account relationship manager along with the Rain team are consultative and responsive. We couldn’t ask for a better partnership to digitally promote our products and services!

Amy Woodward. Dressed professionally giving a warm smile.
Amy Woodward
VP & Marketing Director
First National Bank

"

Rain has been the most powerful marketing tool that First National has used to date.

Our Trusted Partners

Instagram logoFacebook logoTikTok logoGoogle logoBong logoLinkedIn logoRoku logo
Youtube logoTwitter logoSpotify logoDisney logoHulu logoSnapchat logo

Frequently Asked Questions

What does RAIN do?

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RAIN is a digital marketing agency, founded in 2011, that designs and manages compliant advertising campaigns across social, search, display, video, and connected TV for 50+ banks and credit unions nationwide.

What size financial institutions does RAIN work with?

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RAIN specializes in midsize banks and credit unions, building compliant campaigns tailored to each institution's market, goals, and growth targets.

Where is RAIN located?

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RAIN is located in Los Angeles, California serving clients across the United States.

Can RAIN create compliant financial advertising?

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Yes. RAIN has deep experience running compliant ad campaigns for banks and credit unions, including census-tract audience targeting, Special Purpose Credit Program campaigns, and CRA-aligned marketing strategies.

How long has RAIN been in business?

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RAIN was founded in 2011 and has been providing digital marketing services to financial institutions for 15 years.

What platforms and channels does RAIN advertise on?

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RAIN runs omnichannel campaigns across Meta, Google, LinkedIn, TikTok, and Snapchat, plus programmatic display, video, and connected TV — including platforms like StackAdapt and Basis — with GPS and census-tract targeting to reach the right local audience.

Why do financial institutions need a specialized marketing partner?

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Banks and credit unions operate under strict advertising regulations. RAIN builds campaigns that stay fully compliant while still driving measurable outcomes like account openings, funded loans, and member growth, something general agencies often aren't equipped to handle.

What kind of results has RAIN delivered for financial institution clients?

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RAIN has delivered 1.47 million impressions and a 6x increase in web traffic for La Capitol Federal Credit Union, and helped a mid-size regional bank hire 79+ new employees through a targeted digital hiring campaign.

Let's Talk Growth

Here’s what you can expect when you fill out the form:

  • A response from our team within one business day
  • A no cost, low pressure conversation focused on your institution and marketing needs
  • Clear next steps and strategic recommendations tailored to your market and audience with no obligation

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