To shift the paradigm, RAIN took a proactive approach that transcended the limitations of conventional job boards. We utilized smart targeting strategies on Facebook, Instagram, and Google to identify and engage potential candidates who would be an excellent fit for our client. Our multi-layered campaign leveraged demographic data, behavioral insights, and keyword targeting to reach a more qualified and diverse audience.

We didn't just stop at targeting; we also optimized ad creatives and landing pages to ensure a seamless and compelling user experience. This encouraged high-quality applications and allowed us to capture candidates at various stages of the job-seeking process, including those valuable prospects at the top of the funnel who may not have been actively looking but were the right fit for the roles.