RAIN SERVICES

More deposits. More loans. Less guesswork.

Whether you're building awareness, generating leads, or improving conversions, we deliver the strategy and execution needed to fuel sustainable growth.

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What we do for financial institutions

Full-service digital marketing agency built exclusively for banks and credit unions.

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Display & Social Media

Reach the right audiences with targeted display ads and social campaigns that drive meaningful brand awareness and engagement.

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Creative

Compelling, compliant, strategic creative assets that resonate with your community and convert prospects into members and customers.

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Paid Search

Google & Bing campaigns that drive new members and customers, deposits, and loan growth within your geographic footprint.

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Retargeting

Re-engage high-intent visitors and prospects who explored your products but haven't converted yet.

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Strategy & Analytics

Data-driven roadmaps and clear reporting that connect your marketing spend to deposit and loan growth.

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AEO & SEO

Authoritative financial content and answer engine optimization that builds trust and captures organic search intent.

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Website Optimization

High-converting, user-friendly, and ADA-compliant pages designed to turn visitors into applicants and account holders.

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CRA Campaigns

Community Reinvestment Act-aware campaigns that help you meet regulatory requirements while genuinely serving underserved markets.

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Why Financial Institutions Choose RAIN

RAIN works with 50+ financial institutions, running 2,500+ campaigns every month, staying compliance‑first the whole way, with a track record of proven deposit and loan growth.

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CRA-aware targeting

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Community banks & credit unions

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Smooth compliance review

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CRA-aware targeting

Ready to accelerate your growth?

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OUR PROCESS

From kickoff to campaign in 2 weeks

01

Discover

We audit your current digital presence and competitive landscape.

02

Strategize

Build a tailored roadmap aligned to your growth goals and budget.

03

Launch

Launch campaigns, content, and experiences across every channel.

04

Optimize

Transparent dashboards and monthly reviews tied to real results.

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Success Story

$34 million in new deposits in just 45 days

Years of low interest rates had pushed La Capitol FCU's loan-to-deposit ratio out of balance. With federal fund rates rising fast, growing deposits moved from a priority to an urgent business need.

Frequently asked questions

What does RAIN do?

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RAIN is a digital marketing agency, founded in 2011, that designs and manages compliant advertising campaigns across social, search, display, video, and connected TV for 50+ banks and credit unions nationwide.

What size financial institutions does RAIN work with?

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RAIN specializes in midsize banks and credit unions, building compliant campaigns tailored to each institution's market, goals, and growth targets.

Where is RAIN located?

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RAIN is located in Los Angeles, California serving clients across the United States.

Can RAIN create compliant financial advertising?

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Yes. RAIN has deep experience running compliant ad campaigns for banks and credit unions, including census-tract audience targeting, Special Purpose Credit Program campaigns, and CRA-aligned marketing strategies.

How long has RAIN been in business?

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RAIN was founded in 2011 and has been providing digital marketing services to financial institutions for 15 years.

What platforms and channels does RAIN advertise on?

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RAIN runs omnichannel campaigns across Meta, Google, LinkedIn, TikTok, and Snapchat, plus programmatic display, video, and connected TV — including platforms like StackAdapt and Basis — with GPS and census-tract targeting to reach the right local audience.

Why do financial institutions need a specialized marketing partner?

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Banks and credit unions operate under strict advertising regulations. RAIN builds campaigns that stay fully compliant while still driving measurable outcomes like account openings, funded loans, and member growth, something general agencies often aren't equipped to handle.

What kind of results has RAIN delivered for financial institution clients?

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RAIN has delivered 1.47 million impressions and a 6x increase in web traffic for La Capitol Federal Credit Union, and helped a mid-size regional bank hire 79+ new employees through a targeted digital hiring campaign.

Let's talk growth

Here’s what you can expect when you fill out the form:

  • A response from our team within one business day
  • A no cost, low pressure conversation focused on your institution and marketing needs
  • Clear next steps and strategic recommendations tailored to your market and audience with no obligation

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