Job Description

Are you a results-driven Search Ad Expert with a passion for digital marketing and an eye for campaign optimization? We've got an exciting opportunity for you!

RAIN is a rapidly growing digital marketing company seeking a talented and motivated Google Paid Search Expert to bolster our marketing efforts. As a key member of our team, you'll play a crucial role in developing and implementing cutting-edge search advertising strategies.

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What We're Looking For:

· Proven experience in managing successful PPC campaigns.

· Deep knowledge of Google Ads, Bing Ads, or other search platforms.

· Analytical mindset with a focus on data-driven decision-making.

· Strong understanding of keyword research and SEO principles.

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What You'll Do:

· Keyword Research and Selection: Conducting in-depth keyword research to identify relevant and high-performing keywords for targeting in ad campaigns.

· Campaign Setup and Structure: Creating and setting up Google Search ad campaigns with well-organized ad groups and targeted keywords.

· Ad Copy Creation: Crafting compelling ad copy that is relevant to the selected keywords and resonates with the target audience.

· Ad Extensions Implementation: Utilizing various ad extensions (such as sitelinks, callouts, call extensions) to enhance ad visibility, provide additional information, and improve the overall performance of the ads.

· Bid Management and Budget Allocation: Monitoring and optimizing keyword bids to ensure ads are displayed in relevant search results and optimizing budget allocation to achieve the best possible ROI.

· A/B Testing and Experimentation: Conducting A/B tests (split testing) on ad variations to determine which perform better and drive higher conversions.

· Quality Score Optimization: Improving the quality score of ads by ensuring ad relevance, landing page experience, and click-through rates are optimized.

· Performance Analysis and Reporting: Analyzing campaign performance metrics and key performance indicators (KPIs) to measure success and identify areas for improvement.

· Competitive Analysis: Monitoring competitors' search ad strategies, identifying strengths and weaknesses, and using this information to refine and optimize own ad campaigns.

· Client Communication: Interacting with Managers and internal stakeholders to understand their business objectives, providing regular updates on ad performance, and offering insights and recommendations for improvement.

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Nice to Have:

· Proficiency with tools like GA4, GTM, SpyFu, SEMRush..

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What We Offer:

· Ample opportunities for personal and professional growth.

· A positive and collaborative working environment with frequent team-building activities.

· A 5-day work week (Monday to Friday) for a healthy work-life balance.

· A competitive salary package.

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Are you ready to elevate your expertise in search advertising? Join our innovative and dynamic team and take the next step in your career. Click 'Apply Now' or send your resume to careernepal@rainlocal.com.